Welcome to the Optimized Army

My name is Daniel Kelly, I’m a health & fitness coach, writer and entrepreneur. I’m extremely passionate about men’s health, fitness and masculinity.

I began blogging a few years ago because I wanted to share my passion with the world. It started out as a hobby, but eventually turned into a calling.


For me, The Optimized Army, represents a group of men who a strong bond of brotherhood, hence army.

It represents men who want to optimize all areas of their life; their health, fitness, relationships and more…

This site is a leading authority on men’s issues; including training, nutrition, hormonal balance, and mindset.

At the heart of my message is health. I believe health is your #1 priority in life, because without it you are nothing.

Some people have serious health issues, while others are in pristine health.

And oftentimes, we don’t have control over the hand we’re dealt in this life. But we do have control over how we play it.

Therefore, I believe it’s up to you to take responsibility for your own health. In this day and age, you can’t rely on someone else to look after it for you.

Your doctor is too busy, and your family has their own worries.

Health is not something that’s given to you, it’s something you must work at.

Welcome to Optimize Army

My name is Daniel Kelly, I’m a health & fitness coach, writer and entrepreneur.

I’m extremely passionate about men’s health, fitness and masculinity.


I began blogging a few years ago because I wanted to share my passion with the world. It started out as a hobby, but eventually turned into a calling.

For me, The Optimized Army, represents a group of men who a strong bond of brotherhood, hence army.

It represents men who want to optimize all areas of their life; their health, fitness, relationships and more…

This site is a leading authority on men’s issues; including training, nutrition, hormonal balance, and mindset.

At the heart of my message is health. I believe health is your #1 priority in life, because without it you are nothing.

Some people have serious health issues, while others are in pristine health.

And oftentimes, we don’t have control over the hand we’re dealt in this life. But we do have control over how we play it.

Therefore, I believe it’s up to you to take responsibility for your own health. In this day and age, you can’t rely on someone else to look after it for you.

Your doctor is too busy, and your family has their own worries.

Health is not something that’s given to you, it’s something you must work at.

I believe health is your number one priority in life, because without it you are nothing. I also believe you should take responsibility for your own health, and not give your power away, by relying on someone else to look after it for you.

Health is not something that’s given to you, it’s something you have to work at.

Of course, there are those who are fortunate enough to not have any serious medical conditions. There are also those with serious health issues.

We don’t have control over the hand we’re dealt in this life. But we can choose how to play it.

My Story

As far back as I can remember, I was always interested in health and fitness. I was a young, skinny kid and I didn’t have a clue what I was doing. I used to train with dumbbells and a Punchbag in my room and did hundreds of sit-ups every day.

I first stepped foot in a gym when I was 13 years old, but it wasn’t until years later that I decided to take it more seriously.

When I started to lift weights regularly in my early 20s, not much had changed:

I still didn’t have a clue.

I started observing guys in the gym – the ones who had the best physiques. I watched how they trained, asked them about their routines and nutrition, and I even befriended a few and trained together with them.

In the early years in the gym, slowly, but surely I made progress. However, I knew I was still leaving money on the table – I wanted to become the best possible version of myself.

I was training hard, but I wasn’t paying much attention to my diet or even for that matter my health…


My Story

As far back as I remember, I was interested in health and fitness. I was just an enthusiastic skinny kid and didn’t have a clue what I was doing.

As a teenager, I used to train with dumbbells and a punchbag in my room and would do hundreds of sit-ups and push-ups every day.

Although it wasn’t until years later that I took it more seriously.

And when I began lifting weights consistently in my early 20s, I still didn’t have a clue.

Nonetheless, I started out by watching how the guys with the best physiques trained. I watched how they trained and asked them about their routines and nutrition.

Slowly, but surely I manage to progress. However, I knew I hadn’t even begun to tap my full potential; I wanted to become the best possible version of myself.


The Wake-Up Call

I thought I was doing the right things until one day I got a wake up call after my friend took a photo of me.

I took one look at my picture and saw the cold, hard truth.

“How on Earth could I think I was in shape?”

I wasn’t really in shape, I was just fat.

But in truth, it was a blessing disguise:

It gave me the emotional ammunition I needed to change. Because without emotion to drive you, you won’t take action.

Finally, I realized training hard without watching my diet meant I’d never reach my potential. And my would results would be average at best.

But I didn’t want to be average: I wanted more out of life.


I buried my head in books and blogs; basically, anything I could get my hands on. I experimented endlessly with different types of diets and training routines.

After much trial and error, I understood what worked for me and realized I could help others do the same.

I started to make great progress on my physique and health; I lost body fat, gained muscle and felt tons better.

The picture on the left is the photo my friend took. The one on the right is me 8 months later.


The Wake-Up Call

I thought I was doing the right things until one day I got a wake up call after my friend took a photo of me.

I took one look at my picture and saw the cold, hard truth.

“How on Earth could I think I was in shape?”

I wasn’t really in shape, I was just fat.

But in truth, it was a blessing disguise:

It gave me the emotional ammunition I needed to change. Because without emotion to drive you, you won’t take action.

Finally, I realized training hard without watching my diet meant I’d never reach my potential. And my would results would be average at best.

But I didn’t want to be average: I wanted more out of life.



I buried my head in books and blogs; basically, anything I could get my hands on. I experimented endlessly with different types of diets and training routines.

After much trial and error, I understood what worked for me and realized I could help others do the same.

I started to make great progress on my physique and health; I lost body fat, gained muscle and felt tons better.

The Anguish of Low Testosterone

All the hard work appeared to be paying off. However, within the space of a year things started to go downhill badly.

My progress in the gym came to a grinding halt. And no matter how hard I trained or how clean I ate, nothing seemed to work.

I concluded perhaps I had reached my ‘genetic ceiling’ and maxed out my gains in the gym.

But it wasn’t only the gym where I had problems. I suffered from terrible bouts of anxiety and frequent panic attacks. In addition, I had long periods of depression and my libido had basically all but disappeared.

So in a fit of despair, I turned to self-help books and meditation in an attempt to improve my mindset, feel more positive and enjoy life again.

Yet despite my efforts, I still felt the same. It felt like a black cloud was constantly hanging over me.

But none of it seemed to add up. I was a 28 year old man in the prime of life.

Why did I feel this way?

It wasn’t until one day when I took a blood test that I found out the cause of it all:

My testosterone levels were below 300 ng/dl (9 nmol/l). It was low testosterone. But not only that; I had the testosterone levels of an 80 year old man!

Now everything made total sense.

I had felt like this for so long. But because it happened so gradually, I began to normalize it. Yet this was not how life was meant to be. I had forgotten what it was like to feel like a man: Optimistic, energetic and full of life.

Men are meant to win, to dominate and succeed at life, 

The Anguish of Low Testosterone

All the hard work appeared to be paying off. However, within the space of a year things started to go downhill badly.

My progress in the gym came to a grinding halt. And no matter how hard I trained or how clean I ate, nothing seemed to work.

I surmized maybe I had reached my ‘genetic ceiling’ and maxed out my gains in the gym.

But it wasn’t only the gym where I had problems. I suffered from terrible bouts of anxiety and frequent panic attacks. In addition, I had long periods of depression and my libido had basically all but disappeared.

So in a fit of despair, I turned to self-help books and meditation in an attempt to improve my mindset, feel more positive and enjoy life again.

Yet despite my efforts, I still felt the same. It felt like a black cloud was constantly hanging over me.

But none of it seemed to add up. I was a 28 year old man in the prime of life.

Why did I feel this way?

It wasn’t until one day when I took a blood test that I found out the cause of it all:

My testosterone levels were below 300 ng/dl (9 nmol/l). It was low testosterone. But not only that; I had the testosterone levels of an 80 year old man!

Now everything made complete sense.

I had felt like this for such a long time, but because it happened so gradually, I had begun to normalize it. But this was not how life was meant to be. In fact, I had forgotten what it was like to feel like a man:

Optimistic, energetic and full of life.


Undergoing Testosterone Replacement Therapy

After I found out about my low testosterone, I decided to look for a solution. I figured that if transformed myself before, then I could do it again.

One solution that came up was testosterone replacement therapy. However, I didn’t like the idea of being on a medication for the rest of my life.

But what else could I do? I lifted weights, ate a good diet, didn’t drink alcohol or smoke.

Once more, I did plenty of research, but I knew in my heart of hearts that the right choice was to go on testosterone replacement therapy.

This was made easier by the fact that I knew other men who had success doing it.

Although this didn’t change the fact I was still scared shitless to go on TRT at such a young age.

But the alternative was much worse:

To continue living a life of quiet desperation with low testosterone.

Because that’s all low testosterone is. It turns you into an anxious, depressed, hollow shell of a man. It’s an existence I wouldn’t wish on my worst enemy,

So I pulled the trigger – a journey into the unknown.

Over three years later, and I can say with total conviction that it was one of the best decisions I ever made. Eventually, this led to me writing a bestselling book, Optimized Under 35, to share my experience and help other men on a similar journey. 

Post TRT

The way I feel now is another world compared to the drudgery of low testosterone. In many ways, I’m grateful I went through it, so I can help others overcome their own challenges.

This site is dedicated to helping men with their own journeys in improving their health and fitness, and becoming the best versions of themselves in the process.

To Your Health,

Daniel Kelly

Undergoing Testosterone Replacement Therapy

After I found out about my low testosterone, I decided to look for a solution. I figured that if transformed myself before, then I could do it again.

One solution that came up was testosterone replacement therapy. However, I didn’t like the idea of being on a medication for the rest of my life.

But what else could I do? I lifted weights, ate a good diet, didn’t drink alcohol or smoke.

Once more, I did plenty of research, but I knew in my heart of hearts that the right choice was to go on testosterone replacement therapy.

This was made easier by the fact that I knew other men who had success doing it.

Although this didn’t change the fact I was still scared shitless to go on TRT at such a young age.

But the alternative was much worse:

To continue living a life of quiet desperation with low testosterone.

Because that’s all low testosterone is. It turns you into an anxious, depressed, hollow shell of a man. It’s an existence I wouldn’t wish on my worst enemy,

So I pulled the trigger – a journey into the unknown.

Over three years later, and I can say with total conviction that it was one of the best decisions I ever made.

The way I feel now is another world compared to the drudgery of low testosterone. In many ways, I’m grateful I went through it, so I can help others overcome their own challenges.

This site is dedicated to helping men with their own journeys in improving their health and fitness, and becoming the best versions of themselves in the process.

To Your Health,

Daniel Kelly

Copyright 2019, Optimized Army

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