It SUCKS when you put so much effort into a calorie-restricted diet, training multiple days a week, and educating yourself.
But in the end, you only lose a pound of two, then pile the weight back because the diet was completely unsustainable and made you miserable.
For the lucky guys out there, fitness and nutrition is a piece of cake (pardon the pun). Hell, they don’t even need to diet – they seem to be able to eat anything they want and stay lean.
That was never the case for me. I was not blessed with ‘top tier’ genetics, and if you’re reading this I suspect this may be the case for you, too. All the changes I’ve ever made to my fitness have been earned through good old-fashioned hard work.
For the majority of men, many traditional weight loss strategies simply don’t work:
- Cutting entire food groups out (i.e. bread, dairy, etc.)
- Training multiple days a week in an attempt to lose weight quickly
- Buying tons of supplements
You feel miserable because you’re trying to starve yourself into submission. You end up binge eating because you’re hungry all the time. Then you beat yourself up due to your inability to lose weight, despite trying your hardest. It’s a vicious cycle and doomed from the start.
The Problem With Calorie Counting and Restrictive Diets
Massively restricting your calories might seem like a good way to lose body fat. After all, eat less calories you’ll burn fat right Wrong. If anything, you don’t eat enough. This is especially true if you train hard. Don’t forget, nutrition is vital for recovery!
This is a huge mistake that so many guys make.
The biggest problem with slashing your calorie intake is this. When you lower your calories too much you create monstrous cravings, which you can only stave off for so long. Guess what happens next. BINGING!
The cravings become insatiable too, so you resort to binging just to feel normal again, because you’re sick of feeling tired and depressed all the time. The transient high from the junk food gives you your dopamine fix. However, the processed foods lead to an insulin surge, which crashes your blood sugar and leads to an inevitable energy slump. So you binge once again to feel good.
It’s possible to gain 2 to 3 pounds of fat from just one day of binge eating. Dramatic crash-diets may help you lose weight in the short-term. But in the end, you always put the weight back on.
All of these things are common in men trying to lose weight, but they’re not the right way to go about fighting that stubborn fat.
The Internet can be confusing place and it’s hard to know what to believe with so many conflicting opinions. In a moment, I’ll share with you my three pillars of fitness & nutrition that will help you cut through the confusion. They will finally help you lose that stubborn body fat, drop weight, and get into the shape of your life.
Now, my methods might a bit different. But I promise you, they’re backed by science. It’s just that they don’t make the mainstream as they’re not designed to make you part with any cash. And best of all, they can all be done completely FREE. Plus, you can take action on them as soon as you finish reading this article.
1. Eat Plenty of Protein
In my experience, men who try to lose weight and get their dream body don’t eat anywhere near enough protein. As a general rule, you want to eat 1g of protein per pound of lean body mass.
For example, let’s say you weigh 230 lbs at roughly 25% body fat. From here, you subtract your body fat percentage, i.e. 25% (34lbs) from your total weight – 230lbs (230-34). So this gives you a lean body mass of around 196lbs. The aim to get this amount of protein in every day. Although, I would aim to overshoot it a little, say 200-210g of daily protein, to ensure you hit it.
The is because not all proteins are made equal.
NOTE: If you’ve never measured your body fat before, I recommend getting a DEXA scan or bod pod done. These are the most reliable and accurate ways to measure it.
It’s easy to lie to yourself about how you look in the mirror, but it’s not strictly necessary. You can get a good idea if you compare your body with the pictures below.
Your body requires protein to build and repair tissue. It’s the building block of bones, muscle, skin and blood. It also helps boost your metabolism, lower your appetite and activate key weight-regulating hormones.
Therefore, its importance in the context of losing weight and gaining muscle cannot be understated. Science backs this up. One randomized controlled study compared the effect of a high protein diet versus a standard protein diet on 105 adults with an average age of 47. 
Participants underwent a calorie-restricted diet of 500 cals under maintenance, and had a protein intake of either 1.34g/kg bodyweight or 0.8g/kg bodyweight for 6 months. Participants in the high protein group lost significantly more weight than those in the standard protein group.
2. Resistance Training
I cannot emphasize enough the importance of resistance training to your fat loss and physique goals. I say ‘resistance training,’ because ultimately you can build a muscular physique whether you lift weights or only use your bodyweight. Muscle has a higher metabolic rate than fat, so having more muscle increases your resting metabolic rate (energy expenditure) compared to having more body fat.
Effectively, this means you burn more calories at rest. Sounds like a good deal to me. Not convinced? Take a look at the dramatic different in physique between endurance runners and sprinters. I know who I’d rather look like…
Now, you may be thinking, “I don’t want to look like sprinter or a bodybuilder!!” Look. if simply lifting weights made you look like this, everyone would look like a bodybuilder. The fact is, most guys who go to the gym DO NOT look like this. So clearly, there’s a more to it.
The bottom line is this:
Better fitness = a better life. And more muscle mass will make you look and feel better, and burn more calories at rest. Nevertheless, there is one point I want to stress. When you lift weights you must train with INTENSITY. That means you need to have a plan when you go to the gym and execute it.
Most people simply go through the motions when they go to the gym. They make up their workout on the spot, drift aimlessly from one exercise to the next, and train with the same intensity as a slug in a puddle. Then they wonder why they don’t lose weight and look the same year after year.
Another point to note here is that you can have the best training program in the world. However, if you don’t have the right nutrition to support your goals, you will be spinning your wheels. Indeed, I say to my clients that nutrition is 90% of the game. Understand that your efforts in the gym will be wasted until you make your nutrition a priority.
3. Hormonal Balance
Hormones are the backbone of your health. As a man, testosterone is the most important of all. Testosterone supports muscle mass, fat loss, cognition, libido and well-being. In addition, it contributes to proper immune system and cardiovascular health.
In contrast, low testosterone leads to a number of debilitating symptoms, including brain fog, increased fat gain, low energy and low libido.
The mental fog and depression from low testosterone alone is crushing. But equally as important is that low testosterone will wreck your results in the gym. As mentioned, testosterone supports lean muscle mass and fat loss. Subsequently, if you have low testosterone, much of your effort in the gym will be in vain.
I discovered this for myself a few years ago. I was training hard in the gym. In fact, I was squatting and deadlifting up to three times a week! But I never got any results. That was until I took a blood test; only to find out I had the testosterone level of an 80 YEAR OLD MAN! No wonder I wasn’t getting any results from my blood, sweat and tears in the gym…
Ultimately, this involved getting further blood tests and undergoing testosterone replacement therapy (TRT). But you don’t necessarily need to go on TRT to boost testosterone.
Indeed, I recommend that most men invest their time improving their lifestyle and nutrition to improve their hormonal profile. As opposed to looking at TRT as some kind of quick fix. Nonetheless, there is a chance you could have low testosterone, and not even realize it – as was the case with me.
If you’re overweight, your chances are even higher. Excess estrogen from high levels of body fat (adipose tissue) results in the degeneration of testicular tissue, which lowers testosterone production. The subsequent low testosterone leads to loss of lean muscle mass. This makes it harder to exercise and saps your motivation!
It’s like a double whammy to your testosterone. No wonder you feel drained and don’t want to get off the couch!
One study of over 1500 American men aged 45 – 79 years measured testosterone levels from 1987-2004. The researchers found that on average, testosterone levels declined by 1% a year. This means that testosterone levels have by 20% over the past few decades.  This has dramatic ramifications for men’s health and society as a whole.
This study was a few years ago now. We can only imagine how low men’s testosterone levels are now…And I’ve elaborated on this in detail in my book, Optimized Under 35. Suffice to say, the combination of toxic endocrine disrupting chemicals in our environment, combined with poor dietary habits have created the perfect storm for hormonal imbalance.
So what leads to low testosterone? There are many things that lead to low testosterone. In addition to the aspects mentioned above, sleep deprivation and chronic stress also have a major influence. Indeed, modern life is characterized by lack of sleep and stress.
Nowadays, most people don’t sleep anywhere near enough. Chronic sleep deprivation is associated with low testosterone and obesity. If you can improve your sleep quality, you can dramatically boost your testosterone and drop fat in the process! No supplement on earth can match a good night’s sleep!
Once I started using these simple, but massively overlooked methods with my own life, the results were staggering. When I suffered with low testosterone, I felt like a shadow of a man. I was anxious, depressed, had low self-esteem and constantly battled with low energy. But after undergoing testosterone replacement therapy, I felt like I had finally gotten my life back.
I felt stronger and more energetic. My efforts in the gym were finally rewarded, and I gained over 10 lbs of lean muscle mass within a year! Which goes to show what happens when your hormones are balanced. And not only was my sex drive vastly improved, but I felt much more confident and driven to succeed. Talk about a turn around!
It’s sad that so many men give up on their health & fitness goals because they conclude that dieting doesn’t work. Or they slave away for hours on end at the gym. Only to get no results from it. This is both demoralizing and would be enough to dishearten anyway. Nevertheless, I hope that after reading this article you understand that to achieve your fitness goals, you need to have the right approach. That is, you need to incorporate these fundamental pillars of fitness & nutrition.
One takeaway I want you to get from this article is this.
Leading an enjoyable life and being in supreme physical condition are not mutually exclusive. Yet so many people believe this dogma. They think that being in shape requires living an extreme monk-like lifestyle.
That means you can’t go out to eat with friends, go to barbecues, have a casual drink with your partner, or celebrate birthdays. Sounds like a boring life. The whole purpose of living a healthy lifestyle is to lead a high quality life – it shouldn’t detract from your life.
If this is the case, you’re doing it wrong.
By following these pillars of fitness & nutrition that I’ve laid out in this article, you will see dramatic results. This alone should give you enough to get going. But if you feel like you need something more personalized to you, you can find out more about my online coaching below: